Because it concerns one of the fastest paced, most global technological fields of our times, the vocabulary linked to sustainability is an ever-moving goal post. To accurately translate texts abouts sustainability and precisely transfer terminology, your translator will need more than linguistic skills.
Talking about sustainability and the environment in their target language comes with specialist challenges your localisation provider should be equipped to meet
Understanding the international sustainability market
To tackle the many challenges of translating web pages, white papers, data sheets or policies linked to sustainable business and development, your translator will need an excellent understanding of the stakeholders involved.
As an example, an English to French translator with knowledge of the sustainability market will know that the Intergovernmental Panel on Climate Change (IPCC) is actually the Groupe d'experts intergouvernemental sur l'évolution du climat (GIEC), or that the Carbon Disclosure Project generally retains its English name.
Your linguist will need an insight in the evolution of global motivations and a knowledge of the technologies, which is mostly obtained through experience of translating similar material or through working for a sustainability company.
Knowing the local market and how to adapt concepts and policies
Not all countries have taken the same approach to sustainability. Legislations may be designed differently (see my take on legal translations) and international agreements interpreted in various ways. A good freelance translator will have experience of how to localise your documents in order to adapt any information and objectives to local variants.
Translating the technical terms
From its most technical concepts to its latest political trends, sustainability is riddled with precise and complex terms which cannot bear mistranslations. In order to achieve a local text that you will feel confident in presenting to a highly educated audience, you must trust in your translator’s ability to put in as much research as required (a personal interest in the field always helps) and to understand the acronyms, concepts and objectives linked to sustainable development and climate change.
Working closely with you
Because sustainability is such a broad, ever-changing agenda, it is common to work with companies keen to lead the way in terms of innovation, guidelines and methodologies. This may involve translating recently developed or even completely new terminologies, or adapting concepts to a new context. Ongoing communication with the client as well as experience in glossary management and translation memories is essential to ensure consistency.
Conveying the tone
Finally, more than in any other sector, the translator will need to adopt a style and tone of voice to inspire decision-makers. They will need to know how and when to sound trustworthy, optimistic or factual. They will need to choose a vocabulary that offers balance between economic considerations and climate urgency. In short, they will need to be both passionate and knowledgeable about climate change and sustainable development.
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